Best Customer Relationship Management (CRM) Software for
12 Dec 2022
Customer Relationship Management (CRM) software is a set of tools
used by businesses to manage their relationship with their
customers across their entire customer lifecycle – from
leads/potential customers to paying/buying customers.
These tools help in managing interactions with potential and
existing customers by following up on leads to convert them into
actual customers and building a stronger relationship with the
existing customers by providing customer support and building
loyalty, to increase over time, the profitability of the company.
Features Every CRM Software Must Have
Some of the main features you would find in CRM software include,
but are not limited to;
Contact and Lead Management: Building and nurturing
relationships is at the core of a customer relationship
management system, therefore, capturing the details of your
potential and existing customers and being able to properly
segment them is very vital in your CRM strategy.
Workflow Automation: It is no longer enough to simply get things
done. Automation has bridged the gap between efficiency and
speed by getting important tasks done while saving time.
Repeated tasks do not always have to be done manually as there
can be a template to automate the process whenever there is a
trigger. For example, someone fills out an interest form on your
website. This can trigger a set of actions including email
reported that email marketing gives an ROI of about $51 for
every $1 spent, which makes it the highest of all the marketing
strategies. Personalized bulk emails can help to nurture
relationships and save the sales team a lot of time. The emails
can also be customized based on different groups as required by
Call and Email Logs: It helps to keep track of the conversations
with your customers either by email or calls. This feature would
help to remove the need to rely on the memory of the employee to
determine the progress of the relationship with a customer or
Lead Generation and Assignment: A good CRM system would have a
feature that helps you to gather new leads in a cost-efficient
way. After gathering new leads, assigning them to staff members
that would eventually follow up is just as important, increasing
the chances of closing deals.
Reporting and Analytics: The CRM should update all data
pertaining to your reports in real-time, saving you the time
required to meticulously look through the new data. It also
helps to learn from successful deals and focus your business’
attention on high-likelihood prospects.
Third-party Integration: Integrating with other business
software increases the information you have on contacts and can
add new features, such as email campaign management.
Best CRM Software For Businesses
Here is a list of 5 CRM software that would be very useful to your
customer relationship management (CRM) software and applications
focused on sales, customer service, marketing automation,
analytics and application development.
Hubspot: Hubspot’s CRM
platform has all the tools and integrations you need for
marketing, sales, content management and customer service. Each
product in the platform is powerful alone, but the real magic
happens when you use them together. activities.
Netsuite: Netsuite is
the leading integrated cloud business software suite, including
business accounting, ERP, CRM and eCommerce software.
Zoho: Zoho CRM makes it easy
for newcomers to get started with a CRM, especially if they are
not familiar with the software. The free plan includes just
enough of the basic features to be helpful for an individual or
an ultrasmall company. And the interface is intuitive and clean,
which makes it even easier to learn to use.
provides software-as-a-service products related to customer
support, sales and other customer communications
Have you used any of the software mentioned above or did we miss
anyone that you think should be on the list? Let us know in the