Best Customer Relationship Management (CRM) Software for Businesses

12 Dec 2022 img

Customer Relationship Management (CRM) software is a set of tools used by businesses to manage their relationship with their customers across their entire customer lifecycle – from leads/potential customers to paying/buying customers.

These tools help in managing interactions with potential and existing customers by following up on leads to convert them into actual customers and building a stronger relationship with the existing customers by providing customer support and building loyalty, to increase over time, the profitability of the company.

Features Every CRM Software Must Have

Some of the main features you would find in CRM software include, but are not limited to;

  1. Contact and Lead Management: Building and nurturing relationships is at the core of a customer relationship management system, therefore, capturing the details of your potential and existing customers and being able to properly segment them is very vital in your CRM strategy.
  2. Workflow Automation: It is no longer enough to simply get things done. Automation has bridged the gap between efficiency and speed by getting important tasks done while saving time. Repeated tasks do not always have to be done manually as there can be a template to automate the process whenever there is a trigger. For example, someone fills out an interest form on your website. This can trigger a set of actions including email follow-ups.
  3. Email Marketing: Super Office reported that email marketing gives an ROI of about $51 for every $1 spent, which makes it the highest of all the marketing strategies. Personalized bulk emails can help to nurture relationships and save the sales team a lot of time. The emails can also be customized based on different groups as required by the business.
  4. Call and Email Logs: It helps to keep track of the conversations with your customers either by email or calls. This feature would help to remove the need to rely on the memory of the employee to determine the progress of the relationship with a customer or potential customer.
  5. Lead Generation and Assignment: A good CRM system would have a feature that helps you to gather new leads in a cost-efficient way. After gathering new leads, assigning them to staff members that would eventually follow up is just as important, increasing the chances of closing deals.
  6. Reporting and Analytics: The CRM should update all data pertaining to your reports in real-time, saving you the time required to meticulously look through the new data. It also helps to learn from successful deals and focus your business’ attention on high-likelihood prospects.
  7. Third-party Integration: Integrating with other business software increases the information you have on contacts and can add new features, such as email campaign management.

Best CRM Software For Businesses

Here is a list of 5 CRM software that would be very useful to your business

  1. Salesforce: Provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, analytics and application development.
  2. Hubspot: Hubspot’s CRM platform has all the tools and integrations you need for marketing, sales, content management and customer service. Each product in the platform is powerful alone, but the real magic happens when you use them together. activities.
  3. Netsuite: Netsuite is the leading integrated cloud business software suite, including business accounting, ERP, CRM and eCommerce software.
  4. Zoho: Zoho CRM makes it easy for newcomers to get started with a CRM, especially if they are not familiar with the software. The free plan includes just enough of the basic features to be helpful for an individual or an ultrasmall company. And the interface is intuitive and clean, which makes it even easier to learn to use.
  5. Zendesk: Zendesk provides software-as-a-service products related to customer support, sales and other customer communications

Have you used any of the software mentioned above or did we miss anyone that you think should be on the list? Let us know in the comments.